Ahrefs Alternatives Free & Paid

Researching for keywords is a vital step to ensure that you are pitching your content fairly against the competition out there. For this, you require keyword research software and for that you cannot come across something more useful than Ahrefs. The Ahrefs backlink tool is not as cheap as you would like it to be and maybe, you might not be such a fan of the features of the tool either. This is why; you might want to take a look at tools other than ahrefs keyword tool, which provide a substantial improvement over Ahrefs.

Ahrefs Alternative Tools

Here is a comprehensive list of substitute options to the ahrefs backlink tool that you might want to take a look at.

SEMrush (Paid) vs Ahrefs

Considered to be one of the main alternatives to ahrefs keyword tool. SEMrush offers a unique way to explore and research for keywords and analyse different websites. Users have reported a positive response towards the use of SEMrush. Covered across four different platforms, the structure of SEMrush spans across SEO, paid traffic, social media and content relations. In order to analyse your competition, you can also use the utilities offered by the tool.

Features of SEMRush Tool:

  • Backlink analysis
  • Rank tracking
  • Advertising planning
  • organic keywords and their positions in Google
  • backlink profile with anchors
  • top ranked keywords.
  • Traffic analytics and much more…

Moz Pro (Paid) vs Ahrefs

As a software platform, this is a really good pick. The tool has also been updated for its keyword difficulty module. The particular features of this tool which set it apart are search volume and a collection of tools for local SEO. Moz Pro is definitely something that you must check out, for this reason. For those who do not require local SEO, this tool might not be much useful.

Moz products include

  • Keyword Explorer
  • Open site explorer
  • Ranking and optimization tools.

Serpstat (Paid) vs Ahrefs

Marketed as a wholesome SEO platform, if you compare ahrefs paid tool to this one, you might be in for some gains. For those who might be managing a number of websites at a time, or looking for an array of marketing gigs for their web pages, data can be differentiated more effectively using this tool. The ranking tool will allow you to evaluate the result of SEO against the competition that you are pitting against.

Serpstat is an all-in-one SEO platform that consists of 5 tools:

  • Rank tracking
  • Keyword research
  • Competitive analysis
  • Site audit
  • Backlink analysis

LongTailPro (Paid) vs Ahrefs

If finding long tail keywords is what you are after, LongTailPro is one for you. The capability of this tool can also be taken up on the cloud. There are a lot of users who are quite happy with this tool. One of the best features of this tool is its price. The ahrefs paid tool is a hefty investment and for those who do not require such investment, it might not be worthy enough to go after. However, this tool is all you need to get most of the benefits that Ahrefs and SEMrush can offer to you. Also, at the same time, it also offers its own keyword difficulty score that you may evaluate.


  • Keyword Research
  • Keyword lookups
  • SERP lookups
  • Rank Tracker
  • Rank Updates Daily

Google Keyword Planner (free) vs Ahrefs

This is not exactly an alternative to your Ahrefs tool. Sadly, the data generated by this tool is not good enough for organic keyword search. Although, the fact that it is free, makes it worthy enough to be on this list. For those who are looking to explore some options and understand how these tools are expected to operate, this one can proof to be an introduction to ahrefs keyword tool.


  • Free to use
  • Based on searches
  • Grouping of keywords via category
  • Unlimited users and results

SEOBook (Free) vs Ahrefs

Given the fact that this is a free tool, some might not expect a lot from this tool. However, it just a splendid job simply by being free and the utility that it offers. If you compare the results of Ahrefs and this one, you will find some resemblance in the results, which makes this pretty fantastic in itself. Although, it does not offer a lot of utility as much as Ahrefs does, it is good to use if you are looking for search volume results and SEO.

Depending on the tools that you use, you might get different results and some of them might look promising, while some might make you question their utility at all. However, most users report that a worthy alternative to Ahrefs is definitely SEMrush.

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