The strategy of using an automated system to try different variations in order to find the one that converts the most – A/B testing – wasn’t our invention. That is something that professional online marketers have been doing for a long time. Our mission is to take this proven strategy and make it work for every WordPress site.
Really, it’s a beautiful thing about WordPress, that we take the technologies that work for the web and make them available to everyone. Democratizing publishing isn’t just about giving everyone a blog anymore, it’s about ensuring that every individual’s personal site and every business’s promotional site can empower them to reach their goals.
We designed Ingot from day one to be perfect for sites of any size. No need to have tons of traffic, deal with complicated interfaces or hire a CRO expert to analyze your results. Ingot is the easy way to do A/B testing – to “do less, and convert more.”
So today, we are very excited to announce that we are making our made for WordPress A/B testing platform more easily accessible by introducing the “Ingot Lite” version of our product: Nugget (because a nugget is a piece of an Ingot – geddit?). Nugget will be available on WordPress.org soon and extending the capabilities of our unique collection-analysis-implementation process for A/B testing to more and more users.
Nugget is powered by the same algorithm as Ingot and has the same easy-to-use interface. Nugget allows you to try out Ingot by testing one call to action button at a time.
We know that A/B testing is new to a lot of people, and also that those who are used to more complicated A/B testing tools will want to see how easy Ingot is. That’s why we are so excited to give WordPress users a chance to explore this tool.
New Ingot Options
Today we are also announcing new Ingot pricing plans. In addition to Nugget, you will be able to purchase a version that works with just one eCommerce plugin — WooCommerce, Easy Digital Downloads, or Give — and pay either $5 a month or $50 a year. Again, we are making it easier for you to get started with Ingot and see what it can do for you.
In addition, you can purchase the full Ingot for $100 a year, just like before, but you can also pay for Ingot for $10 a month.
What has not changed is Ingot does not require any connection to a 3rd-party API. Ingot does not charge by page views. If you purchase a subscription plan and allow your subscription to lapse, your site will not break. Ingot will still output valid HTML, it will just always select the first variant in a test group and will not record any stats. This, by the way, is how we always deal with bots, which need valid HTML so they can properly index your site if they are say, Google.
More Options! More Conversions! More Success!
Here’s the deal: if Ingot is going to be a successful business, it’s going to be because we helped out users’ become more successful. Reaching our goals is dependent on you reaching yours. That’s really awesome.
A/B testing helps you convert more — sell more, get more sign ups, get more leads. If you’re monetiziting your WordPress site in any way, you need A/B testing. We know in the past this has been a lot of work and expensive. It’s not anymore, thanks to Ingot. We just made it even easier to get started. So keep an eye on this blog, our Twitter and Facebook for when Nugget hits WordPress.org — you’re not going to want to miss this.
Photo credit: f-tqn.com.