The MailPoet is an email marketing plugin for WordPress. However, MailPoet has a lot more to offer inside this term that’s called “Email Marketing”. Today I’m going to dive down and go over the main features of the MailPoet plugin.
Introducing The MailPoet
MailPoet is a complete solution for email marketing with WordPress. Before we dive down and understand this wonderful plugin, I’m going to list a summarized list of main features:
- Newsletter System (comes packed with stunning templates)
- Custom Forms & User Subscribtion System
- Uses its own Email Delivery System
- Highly Customizable.
- Advanced Tracking systems
- Opened/Not Opened Email
- Optimized Score
- Organized Lists and Group Management
- Various Emailing Types:
- Welcome Emails,
- Latest Post Notifications,
- WooCommerce Notifications
As you can see above, that’s a lot of useful features under one packaging. These features cover your entire needs if you want to begin email marketing, or, keep/add/manage subscribers on your WordPress website.
Moreover, MailPoet is especially suited for WooCommerce based stores. So, after we had a brief introduction to the core features, let’s dive down and really grasp the power this plugin offers us.
MailPoet comes with a strong newsletter system. Thus, allowing you to take full control of the looks & feel of your email template.
You control the whole spectrom of the template. This awesome feature allows the creation and integration of stunning templates without any knowledge in coding (what you normally would do without a plugin).
Finally, the last detail here is the customization of, let’s call it, “logistics”.
The Little helper lines under each setting are pretty self-explanatory, very simple. Furthermore, you can even integrate Google Analytics campaign features in the paid version of MailPoet.
Custom Forms & User Subscription System
In this section, I will cover the whole part of subscription forms and user handling. Right of the bat, MailPoet comes built-in with a custom form handler which allows for the creation of custom forms with a simple interface without any previous knowledge in coding (Implemented easily with MailPoet shortcodes and widgets).
With that being said, keep in mind that if you like to make things look your way in a custom way with forms, you will have to know a bit of CSS.
MailPoet lets you easily manage your subscribers. Moreover, you can even use another cool feature called: “Lists” which allows you to create custom premade lists and groups of subscribers.
Ultimately, the main goal here is the specific targeting of groups per your requirements, and for instance, only email those specific users under the chosen group you’ve set.
Email Tracking systems
In this section, I want to talk about a very strong advantage while using MailPoet’s email delivery system. By using it, you can have tracking on sent emails. You will know how successful the emails you sent are. This is presented to you inside the dashboard on each newsletter you sent out. It comes in the form of:
- Opened / Not Opened Email
Needless to say, this is a very powerful indicator to have. Kind’a like a cheat.
Finally, there are certain tabs in this section. These are more tools you can use to set up:
- Auto Subscriber Welcome emails
- Auto New Posts notifications
- Quality email after purchase.
- Abandoned cart auto email
So far we covered all the main features making this plugin what it is, a powerful email marketing solution for WordPress.
However, there are more extra features under the settings section which allow even more control. We won’t go into them in detail, due to the reason they are pretty self-explanatory and you should check them out by yourself to get a real feel of this plugin.
MailPoet is free up to 1000 subscribers. Afterward, it breaks down to an annual pricing and a monthly one. Prices start from 13 Euros. Visit the official MailPoet website and get a precise price based upon the number of subscribers.
MailPoet Final Words
If you are looking for an all in one email marketing solution for WordPress then this plugin is definitely for you. In my personal opinion, its a very solid product with a responsive and fast support team. Moreover, as far as my own tests with it, everything ran smoothly and without any bugs and glitches.
All of the incredible features above make The MailPoet WordPress plugin one of the best in its field.