We are so excited to share this with you: starting today, Nugget by Ingot is available on WordPress.org. This means that any users on self-hosted WordPress can now take advantage of the best solution for A/B testing right from your plugin search on the WordPress.org website. Now, you can install Nugget right through your WordPress admin, and get updates through WordPress.
A/B Testing Using Nugget Is The Easiest Thing Ever
Nugget is Ingot’s lite version. Using Nugget, WordPress users can A/B test one call to action at the time, for example, a “Buy Now” button, a “Sign Up For My Newsletter” contact form, etc.
Ingot was founded upon our team’s belief that all – and we mean absolutely all – web content should be A/B tested. We see A/B testing as a web content task nearly as essential as spellchecking. In today’s marketplace, firms of all sizes (read: even your small side gig!) need to do everything possible to stand above the noise. Nugget by Ingot helps you do this.
And just as we said with our original Nugget release, nothing is changing with Ingot – we are simply adding more. For more advanced A/B testing functionality such as price testing, you can upgrade by purchasing a single add-on for $4.99 per month or $9.99 per year, or by purchasing the full version of Ingot, which includes unlimited tests and all of the add-ons for $99.99 a year or $9.99 per month on our website or through Nugget.
We Support Give
In our effort to democratize excellent services for firms of all sizes, we made Ingot compatible with Give. Give is the best donation management system for WordPress. They help non-profits, charities and other important causes raise money using WordPress. If your non-profit grows to love Nugget, consider Give and the Give add-on for Ingot. It helps organizations craft their message and increase donations.
Give for Ingot is included in the premium plan for Ingot, or can be purchased separately from inside of Ingot Nugget.
Give Me Some Ideas On How To Use Nugget!
We’re glad you asked. Here are some ideas on how organizations could use Nugget.
- Nonprofit organizations: Try running a Nugget test on your Donate button. For your A test, run a traditional “Donate” prompt. For your B test, run some form of inspired phrase relating to your mission, i.e., “Be a part of the movement!”. See what your donors respond to more – practicality, or emotion? This kind of information about your audience can be highly valuable to you in the future, too. For example, the results of a long-running Nugget test could guide your decision on whether your fundraising efforts should be formal fundraising events or quirky, out-of-box experiences.
- Startups: Startups can run a similar Nugget test as nonprofits. Chances are that your startup’s landing page has a contact form, right? Try A/B testing a “Contact Us” call to action versus a more inspiring phrase, for example, “Innovate With Us”. See what resonates best, and let this information about your audience guide your future marketing efforts.
- Small businesses: Just like a startup, you likely have a contact form, but as you are operating as a company with an established business model, it may be a more concrete conversion, i.e., “Email us for a quote” or “Speak with a sales representative.” Try testing the level of commitment around this language – for example, “Obtain A Quote” vs. “Contact Us For More Information.” See what leads into more conversions, and also explore what level of introductory commitment eventually leads to sales and to repeated business.
But most importantly – have fun! This is your website, your show, and our goal is to help you publish your most effective messaging. Enjoy Nugget!